Basketball player LeBron James, whose name is nearly a byword for greatness in the sport, is featured in the 2024 Spring/Summer Louis Vuitton ad.

LeBron James, who works with Pharrell Williams as his design director, is a modern-day dapper guy who mixes bright, graphic patterns with the classic refinement of tailored clothing. His commanding presence and exuberant demeanor perfectly capture the Maison’s vision for the future of menswear and lend a unique vibrancy to the collection.

The legendary Speedy bag gets a Pharrell makeover in this capsule collection. The bag’s striking Monogram leather exterior and daring color palette capture the spirit of New York City. The inventive attitude that LeBron brings to everything he touches is reflected in this blend of heritage workmanship and contemporary design.

Pharrell Williams takes cues from his voyage from Virginia to Paris for his debut collection for Louis Vuitton, which features sun-drenched fitting designs all over. LeBron James is a prime example of this goal, and Louis Vuitton Me𝚗’s usage of these iconic patterns and vivid colors gives an idea of the brand’s future. Every piece in the collection epitomizes LeBron’s signature style—fearless, confident, and unquestionably cool—with its distinctive embellishments.

A revolutionary blend of art, style, and character, the Louis Vuitton Spring/Summer 2024 collection features LeBron James. It exemplifies how me𝚗’s fashion is always changing, with the boundaries between sport, style, and luxury blurring to produce something really remarkable.